Treasures Fine Jewelry
Treasures Fine Jewelry first opened its doors in the small coastal mountain community of Scotts Valley, California, in October 1999. This full-service jewelry store is owned and operated by Michael and Fuzzy K. Barajas. They take great pride in exceeding expectations with stunning designs and a solid commitment to excellent service and quality, while maintaining competitive pricing.
Beginning in 1988, Michael honed his skills as a goldsmith during five years apprenticed to two master goldsmiths in the Monterey Bay area. Originally intending to limit the business to wholesale sales and repairs, he quickly saw the need to open a retail branch.
After 20 years in the field, Michael now specializes in custom design and repairs of all types including difficult antique restoration, metal eyeglass repair, and stone setting. To enhance his already considerable skills as a designer and craftsman, he has added the latest technological equipment: a laser welder, CAD/CAM software and a mill.
Jewelry is an expression of the self. Unique, handcrafted pieces reflect the customer’s personal style. Our loyal clientele return year after year to add yet another “Treasure” to their collection of fine jewelry. There is no shortage of options. Some of our past custom designs can be seen in the Gallery section of this site. Not to be missed are “Extreme Jewelry Makeover” photos. Bring us your collection of old gold chains, rings, and stones and watch us transform them into a stunning new piece of jewelry. We also have a beautiful collection of finished jewelry, bridal and designer brands.
Mike/Treasures Fine Jewelry
218F Mt. Hermon Rd.
Scotts Valley, Ca. 95066
831-438-1355 ph.
831-438-1328 fax
www.TreasuresFineJewelry.com
E-mail: Treasuresjewelry@sbcglobal.net
Erik’s DeliCafe
Erik’s DeliCafe opened their first delicatessen at King’s Village Shopping Center in 1973. Over the years the business has grown and is well know in Northern California and beyond for their terrific and tasty food. We are proud to have worked with Erik’s DeliCafe for the past 37 years and look forward to many more years of success from Erik’s DeliCafe.
A word from Erik:
On behalf of everyone at Erik’s DeliCafé, I’d like to welcome you. We’ve come a long way since the first DeliCafé opened in Scotts Valley in 1973. There has been a lot of growth and change over the past years. Our keys to success still prevail: A warm atmosphere, fast & friendly service, and quality food. All of our slow-simmered soups, fresh salads, and bakery goods are made from scratch using Erik’s family recipes and only the freshest ingredients. Our sandwiches are made with the same high quality meats, cheeses and pleasurable. Here’s to your health!
A Family AffairAfter receiving a Bachelors of Science degree in Business and Marketing from the University of Oregon in 1968, Erik Johnson, born in Oakland and raised on the Monterey Peninsula, moved to San Francisco and began working as a cost accountant. In February, 1969, Johnson went on a six month backpacking trip that took him across Europe and North Africa. Upon his return, Johnson worked as a security officer, a cook and food server at a small burger and shake restaurant and as an accountant. In January, 1971, Johnson relocated to Santa Cruz and ventured into real estate. As it became clear that he was not suited to be a realtor, Johnson began to have ambitions of opening his own business. In September, 1973, after making unsuccessful bids on a health food store, ice cream shop and doughnut shop, Johnson purchased a 600 square foot location in Scotts Valley for $429. Borrowing the amount from his father, Johnson signed a note to cover equipment costs and took over the lease of the former Tartan Bakery. Lacking experience in the restaurant industry, Johnson quickly enlisted the help of his family. Ray Johnson, Erik’s Father, created homemade soups, his mother, Dolores, and his sister, Laurel, made deli salads and baked goods while his brother, Chris, an attorney, handled the lease negotiations. Judy, Johnson’s wife-to-be, worked behind the counter and helped with personnel, hiring, training and catering. Even Johnson’s brother-in-law, Rick, chipped in with his carpentry skills. In the following year the neighboring TV store closed and Johnson was able to expand Erik’s Deli to 1800 square feet.
The Growth Begins
By June, 1976 Erik’s Deli had made enough profits to open a second deli in Capitola. Carrying the name Erik’s DeliCafé, locations in Aptos, Santa Cruz and Los Gatos followed shortly thereafter. Unwilling to sacrifice his standards of quality for growth, in February of 1977 Johnson rented and later purchased a warehouse in the Harvey West Park area of Santa Cruz. Johnson designed the location to house a commercial kitchen and later the corporate offices. To this day, all of Erik’s fresh soups, salads, dinner entrees and baked goods are still prepared from Erik’s original family recipes, enabling the DeliCafés to serve products that are made from scratch and contain no preservatives. As the demand for more DeliCafés grew, the Cupertino DeliCafé became the first franchise in April, 1986. Today, Erik’s boasts 27 DeliCafés!. Of the current 27 locations, two are corporately owned and 25 are franchised. Johnson attributes the success of Erik’s DeliCafé to four values that are maintained at all levels of the company: Consistency, Quality, Service and Integrity.
A Commitment to Excellence
The commitment to these values has directly resulted in producing award-winning soups and sandwiches. In 1999, the Metro Santa Cruz presented Erik’s DeliCafé with their “Gold Award” for Best Soup and “Silver Award” for Best DeliCafé and Best Sandwich. Other honors bestowed on Erik’s DeliCafé have included the Entertainment’s Member’ choice Award for Favorite Deli in 1997, Metro Santa Clara’s Readers’ Choice Award for Best Deli in 1991, the Good Times’ Best Deli Sandwich award in 1989, 1990 and 1991, as well as numerous others. Likewise, Erik’s DeliCafé was named Restaurant of the Year by the California Restaurant Association, Santa Cruz Area Chapter in 1989 and Business of the Year by the Aptos Chamber of Commerce in 1990. Johnson has even been presented with a Congressional Award, signed by Leon E. Panetta for his “outstanding contribution to the community, the state and the nation”.
A Commitment to the Community
Erik’s DeliCafé is committed to community involvement, sponsoring various events over the years which have including the World Flying disc Championships with the Pot Belly sandwich event (which in 1984 reached the record breaking length of 300 feet!), the Natural High Coloring Contest, the Name Your Sandwich Contest, and the Adopt-a-School Program. The company also sponsors the Santa Cruz High School Dad’s Club Basketball Tournament, major events at the Kuumbwa Jazz Center, various children’s sports leagues, as well as other local charities, arts and business organizations.
A Bright and Growing Future
Watch for more Erik’s DeliCafés in the future, as Erik’s continues to add new locations. If you are interested in owning your own Erik’s DeliCafé, see our Franchise Information.
PLEASE VISIT US ON THE WEB AT: eriksdelicafe.com
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